Book Club is back for 2012!

by Joy Johnson on December 16, 2011

Our Business Builder Book Club resumes after the holiday season. Please click on the book image below for all the details on our January meeting. Looking forward to seeing you! We are excited about possible Google+ “Hangout” integration for this meeting as well.

January 2012 Selection


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Find Out How to Be Persuasive in Business

by Joy Johnson on October 13, 2011

Our office sponsors the Business Builder Book Club. A few members of the group asked to discuss sales in our next meeting. The book our discussion will be based on is Yes! 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini. 

In this book, the authors reveal 50 simple but remarkably effective strategies that will make you

October 2011 Selection

much more persuasive at work and in your personal life, too. These strategies are based on more than 60 years of research into the psychology of persuasion.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study have uncovered a series of hidden rules for moving people in your direction.

This is our last meeting of 2011, as we take a break for the Thanksgiving and Christmas holidays.

During this Networking and Knowledge night, you will have ample time to get to know fellow participants. You will gain the knowledge of the key points of one current, excellent, top-rated business book. In addition, there will be one key action item from each book that you can take back to your business and implement immediately.

Refreshments are served. Please RSVP by 5 PM of the Friday preceding each meeting. Call 860-564-6777 or email rrenfree@inneroffice.com to RSVP.


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Small Businesses Shouldn’t Hide

October 7, 2011

I’ve been emphasizing for the past few years that, in the “information age” small business owners have to be far more careful about how they conduct business.  “Hiding” anything is virtually impossible except on the short term.  All that means is that interest and penalties will have built up by the time the truth is [...]

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August Book Club

August 29, 2011

‎***CANCELLED*** Hurricane Irene was kind enough to extend her stay as our house guest, but now we need extra time to clean up! Our meeting tomorrow night, August 30th, 6:30pm-8:30pm at the AmericInn in Griswold has been cancelled. Please stay tuned for our September 27th meeting.  

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Hurricane Irene – Tech Security

August 26, 2011

With hurricane Irene headed this way, take a quick tech / information security inventory. Make sure you have off-site backups since your site may be damaged. Make sure irreplaceable things are safely stored. Get your insurance information now. You may lose electricity and, horrors (at least to me), internet. We’ve gotten very used to storing [...]

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Essex, CT Summer Outing

August 21, 2011

Every year, we pair up with Dr. Al and his staff for a summer outing. This season, we chose to go on the Essex Steam Train and Riverboat excursion. We could not have asked for a better day – the sun was brilliant, the air warm, the sky dotted with dollops of whipped cream – [...]

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Networking & Knowledge Night – August

August 18, 2011

Our August Networking & Knowledge Night is fast approaching. What a great time of year to get together to bid farewell to summer and embrace the fall season. Fall seems to be the perfect time to turn over a new, er, leaf [pardon the pun!] School is back in session, and beach days give way [...]

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Congrats Chocolate Rose Bakeshop

August 6, 2011

We would like to extend our warmest congratulations to our client Erin Perry, owner of Chocolate Rose Bakeshop, on her recent ribbon cutting at her new storefront. In addition to her bakeshop located in Griswold, CT, you can now find delectable goodies ready for purchase at 520 Boswell Ave, Norwich, CT. Her shop is located [...]

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Instant Success

August 2, 2011

I love listening to Chris Brogan and others talking about how their “sudden” rise to fame is perceived to be “good luck” when it was really the result of a decade or more of really hard work and paying their dues.  People have to hit “the tipping point” [Malcolm Gladwell wrote a great book by [...]

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You always wanted to be somebody, right?

July 15, 2011

 There’s a huge difference between doing a certain kind of work for someone else and starting a business to do that kind of work. When you work for someone else, that “someone” is responsible for getting the work, doing the bookkeeping, keeping you supplied in tools, equipment, and even training. “Somebody” built the web site, [...]

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